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Marketing

In order to be always up to date and present in the marketplace, market research is an indispensable prerequisite for our work. Only in this way is it possible to achieve an optimum positioning of your private label products in the segment of trade and proprietary brands.

In regular store checks and the evaluation of GfK (important German market research institution) figures and user panels we keep on monitoring the market trends preparing recommendations for you concerning ranges of products. After all, optimum marketing measures can only be achieved with constant observation of current developments.

We keep track for you!

From the "white" no-name brand to a modern private label with success:

We offer you a wide service spectrum ranging from the basic product idea to the development of formulations including the suggestion for special declarations on the products. You can also count on us for the selection of the packaging and the respective design. You too can profit from our experience where successful bodycare and cosmetic products are concerned.

If you should not cooperate directly with a graphics agency, we offer you additionally the complete development of the print image. So you may opt for the complete product development, or just elements thereof . private label tailor-made.

As brand registration is a protracted process, we have already registered and protected some trademarks. Optionally, we also offer the development and registration of a logo. If so required, we will make available our trademarks to you.

In order to develop a good placement in the segment of private labels, we continuously analyse the market and its branded articles in the sectors of care products, ladies‘ and men’s cosmetics, styling and lots, lots more. From these, we generate new ideas for private label products. Take advantage of our expertise!